RJC Associates, with offices in Orlando and
Gainesville, Florida is a family enterprise consisting of father, mother, and son. It was founded by Raymond J. Cheney in 1970 as a sole
proprietorship. In l991, RJC Associates incorporated, David joined the
organization, and the Gainesville office was opened.
Our main office in Orlando is staffed by Ray and Betty. The Gainesville office is staffed by David. Office hours are
7:30 a m. to 5:30 p m., EST, Monday through Friday. Facsimile service is
available at all times. Our centrally located main office accommodates rapid
access to any area of the state making it possible to maintain close contact
with engineering and procurement facilities. While each office has
geographically assigned customer accounts - central and southern Florida
covered by Orlando, northern (including Gainesville) covered by David -
product-line expertise often requires an overlap.
Technically, our members are knowledgeable in
many diversified areas. It is common for one member to acquire an in-depth
product-knowledge of a line which challenges his specific expertise.
Thereafter, he is available to help wherever his insight is required, often
meshing defined areas. A spirit of cooperation is prevalent and members enjoy
Each member is committed to participating in
the family enterprise's growth. The opportunity of sharing in the profits and
the anticipation of enjoying the long-term rewards of success, offer
extraordinary incentives for each of us, while providing our principals with
the assurance of diligent representation. In addition, our commitments offer a
sense of continuity and permanence that few other rep organizations can
Our goal is to become "your person in
Florida". Our technical sales engineers are ready and able to assist our
customers with their requirements, handle field-service of products sold when
feasible, to render diagnosis of troubles and/or to arrange for timely factory
service when necessary. Our company reputation has been established on the
superior service as well as the technical expertise which we consistently
The exact amount of time which will be
devoted to your product-line will vary in direct proportion with the need. You
can be assured that you will receive exceptional coverage. This is possible
and feasible because some of our clients have relatively limited fields of
interest which minimize the amount of "shotgun" effort required. In
addition, we strive to represent product-lines which complement one another
thereby allowing us to cover more than one requirement at the same facility.
Traditionally, our main marketing
concentration has been on in-depth coverage of the power industry including
consultants, with industrials providing a secondary market. In light of
recent down-sizing, cutbacks and uncertainties in the utility industry we are
expanding our market base. While utilities are still important to our
organization, industrials, co-gens, OEM's, panel manufacturers, ports,
government facilities etc. are rapidly gaining prominence.
Emphasis is placed on frequent visits to
customers. Today's highly competitive market necessitates our maintaining a
personal association with them in order to acquire an in-depth knowledge of
their requirements. In so doing, we are able to anticipate and to customize
our products to their needs and demands. We assist in the preparation of
proposals, maintain contact on all current programs, and help to develop new
Customer feed-back to our principals is
essential. Detailed reports providing information relating to possible sales,
future plans and requirements, user satisfaction, application engineering
problems, product improvement and competitive factors are invaluable.
Every significant inquiry received is
investigated by letter, phone, and/or visit to evaluate its sales potential.
We maintain mailing lists of customers for principals and every effort is made
to keep the lists current and accurate. Periodic direct mailings to specific
customer categories are made throughout the year.
Our application engineers presently
cover RJC's contractual territory - the state of Florida east of the
Appalachicola River. All have proven sales ability and are technically
qualified (Ray has a BSEE degree and David has his Masters Degree in
Electrical Engineering). Before Ray started RJC Associates, he had been a rep for ten
years - three of which were as a partner in an organization covering the
Southeast; he was in charge of Florida. A former business teacher, Betty has
been an integral part of the business as office administrator since its
Throughout high-school and college, David worked part-time as inside customer support, assisted in trade
shows, and participated in seminars. He covered accounts during summer
vacations throughout his college years
We are proud of our achievement-oriented
team: a presentable, well-liked, dynamic, hard-working, imaginative group
dedicated to excellence who are experienced in working with both engineering
and sales personnel. Each is qualified to meet your most rigorous standards.
If you are looking for a "get it
done" type of representative sales organization, you need look no
further. We welcome the opportunity of furnishing any additional information
which you may require.